“Craft your own Game” is a commercial campaign I imagined for the LACOSTE french iconic brand, produced by HISAE PRODUCTIONS in collaboration with director Loévenn Gauthier and photographer Hugo Roux. I imagined the concept and worked as a scenographer and art director for the campaign composed of a video and many editorial pictures.

The campaign is designed around a scenography composed of unique works of art symbolizing the Lacoste universe: the iconic crocodile, as well as the "Roland Garros Flower," the "Tennis Ball Flower," and finally the "Cotton Flower."

The goal is to highlight the brand's values ​​and symbols through artistic and multimedia creation.